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Backlinks
One of the most essential aspects of search engine optimization is proper link building, this is the process of building links that point users back to your site, also known as back-linking, or back links. The more websites that link back to your site, the better your rank on search engine results, in other words, increasing the earning potential of your website.

There are many ways that you can achieve an efficient and effective link building strategy. But you should be careful using these methods because unless properly configured and carried out they can do more harm in promoting your website than good.

To be a successfully productive online marketer, you need to fully understand what methods are still effective and which are more likely to fail. Using one type of link building method can only yield so much benefit to your site , so you need to be cunning and creative in your strategy and use a few link building methods in order to be effective in your personal promotional campaigns.

Here are some of the proven and tested link building methods recommended by most online marketers and SEO experts. Look at each of them and see which ones will work for you best.

Article Submission and Marketing

Article submission might be the oldest, although, still effective link building methods used by almost every webmaster and online marketer today. Proper marketing of your products and services through articles give you 100% contextual back links, something that all search engines look for as a top priority.

Besides submitting articles to an online article directory or third party sites, you may also take it to another level by publishing your articles on blogs, possibly as a guest writer at someone else’s blog in the same area as yours or in online e-zines.

Social bookmarking

If you’ve started an online marketing campaign a year or more ago, you will notice that social marketing was and is one of the major methods as far as link building goes. Although its popularity has dwindled a small fraction this year, it is still one of the most effective ways to get inbound links.

As long as you can locate a strong list of bookmarking sites, this method could work to your advantage. On top of that, social bookmarking is also a good way to drive traffic to your website depending on the social bookmarking website you are using.

Commenting on blogs

Although commenting on blogs is a very effective link building method, you need to be extra careful because commenting on other people’s blogs from a marketing perspective can be considered spamming. One way to make sure that you do not get hit by the Google ban-hammer on account of spamming is to post a comment that has some real substance instead of commenting something “nice” just for the sake of it.