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Bing Adcenter
Overture Advertising, years ago, introduced the concept of Pay Per Click advertising, where when someone searches for a keyword, they see relevant ads on the right hand side that correspond directly to that keyword. Whenever someone would click on an advertisement, they would be charged a certain amount. The idea was cutting edge and netted Overture millions over the first few years it was in business, it was eventually bought out by Yahoo (which was then bought out by Microsoft to form Bing). However, during this up and down time for Overture and Yahoo, a new player entered the market: Google.

Google Adwords exploded onto the search premise and quickly netted Google the capital they needed to further promote itself, while they took a lion's share of the market from Overture and Yahoo, the buyout with Microsoft gave them the capital to fight back and Bing Adcenter is slowly gaining ground against Adwords as a cheaper, yet still quality, alternative. It is important to diversify your Pay Per Click advertising and including Adcenter with your Adwords campaigns is an important step of broadening your marketing strategy. If you want immediate results for your company, PPC is the fastest route for it. The expenses are higher, but there are effective ways to not only increase your conversion rates, but also lower your cost per click (CPC).

We manage many Adcenter accounts and consistently find ways to increase clicks, lower costs and increase conversions through effective application of quality page scores and targeting the right niche of keywords to find you sales and leads where you did not think they existed before.

Our managed and startup packages are not only low cost, but we even offer training so that you can take over once we have prepared your campaigns! If you want to learn in a friendly and entertaining atmosphere, we can help! Take a look at our packages or contact us today!