API/XML/RSS Development
The latest feed technology is simply impressive and incorporating it into your site, especially if you need regular updates, is practically a requirement for staying in business. API and XML together have become a powerful force for larger businesses to provide updated content and information to their distributors and vendors.
The common applications of an API feed are insertion of products, events or news. It's usually time-sensitive material, so setting up your server on a CRON job to automatically pull and update with the latest feed information is important. This is typical for affiliates who want to display their publisher's products or services but want to make the management of that automated. It allows them more time to focus on the support and marketing of the websites and less time on the management of content.
We usually insert the API and XML feed into a content management system, so you have more power over how the content is managed and handled within your environment. However, we do insert this into any web based system thats needed and have over four years of experience in dealing with complex API and XML feeds.
There have been several instances where we have had to integrate and merge API and XML feeds, such as a product comparison or matching events with tickets together. We have developed algorithms to achieve this and have been successful in developing workarounds for difficult applications. If you would like to learn more or see some of these in use, please let us know.
RSS is usually integrated more often for news or blogging syndication and is used as an updated news ticker on many sites. While the content is usually shorter (a few paragraphs instead of the entire article) its an effective and easy way to keep fresh content circulating on your website. We can quickly and effectively integrate any major RSS feed into any online website.
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